Danielle Urban: HubSpot's INBOUND 2025 Recap

From Freelance to Founder: HubSpot Ops, Live Events & Scaling Smart In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with Danielle Urban, co-founder of Cartographer Consulting, a marketing operations consultancy that helps SaaS and service-based companies make sense of messy systems, workflows, and disconnected tools. Danielle shares how she went from moonlighting freelance projects to launching a thriving ops-focused consultancy. You’ll hear how motherhood and the high cost of daycare nudged her toward entrepreneurship and how she’s now using her operations brain to help growing teams scale smarter. We also dig into: How to get the most out of HubSpot Behind-the-scenes of her recent INBOUND conference experience How to network like a pro (even if you’re going solo) The role of AI in marketing ops Advice for freelancers and agency owners ready to scale If you’ve ever wondered what it looks like to build a consultancy with strong systems and human-centered values — this one’s for you.