Danish Government Introduces Smaller Pack Sizes in Analgesics as a way to End Suicide

The Danish government recently introduced restrictions on pack sizes for over-the-counter analgesics. Packs that used to contain as many as 300 pills are now restricted to no more than 20. The restrictions are a means to curb the suicide rate in Denmark, as overdosing on analgesics is a sadly common method amongst young women. Analgesic manufactures welcomed the restrictions, and negative press for over-the-counter medication is expected to subside. Unit volume prices are rising as a result of the smaller packs, and the total market size of analgesics in Demark are expected to increase by 18 percent in value terms in 2014.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.