Danny Greeff on Why Agencies Are Missing the Performance Advantage

Are agencies overlooking the power of uniting creative and distribution? In this thoughtful conversation, Danny Greeff of RebelRebel reveals how Social Display Advertising is quietly transforming digital strategies—especially in Africa’s dynamic media landscape.⏱️ Timestamps:00:20 Introduction to Social Display Advertising02:06 Founding of RebelRebel and Its Connection to Social Display05:05 State of Digital Advertising in Africa08:04 Introduction to Social Display12:24 The Importance of Education in Social Display15:28 The Shift in Consumer Behaviour Towards Social Media20:15 Case Study: Hungry Lion's Expansion25:00 The Double-Edged Sword of Being First to Market27:00 Practical Steps for Agencies in Social Display30:00 The Rise of Social Display in Africa31:00 Mindset Shift for Agencies in Social Advertising