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EPISODE · Sep 11, 2024 · 24 MIN

Dare to Be Basic

from REWORK · host 37signals

This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things. Key Takeaways: 00:34 - The power of keeping things simple 10:55 - Why small businesses don't need to act like big businesses 12:04 - The beauty of embracing what you don’t know when starting something new 18:01 - Building products with depth versus surface area 23:09 - Knowing when to listen to customers for product input and ideas Links and Resources: Merchants of Complexity Post by David Heinemeier Hansson Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Episode metadata supplied by the publisher feed · Published Sep 11, 2024

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This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things. Key Takeaways: 00:34 - The power of keeping things simple10:55 - Why small businesses don't need to act like big businesses12:04 - The beauty of embracing what you don’t know when starting something new18:01 - Bui...

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Dare to Be Basic

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