Därför kan Sverige bli en vinnare när turistkartan ritas om

from Ekonomiekot Extra · host Sveriges Radio

Naturen, den svaga kronan och vårt svala sommarväder kan locka fler turister till Sverige. Det hoppas branschen på som nu lanserar vårt land som ett resmål för coolcation. Fler turister väntas välja bort värmeböljornas sydeuropa och dra norrut. Men konkurrensen är hård och Sverige satsar minst i Norden på marknadsföring. Lyssna på alla avsnitt i Sveriges Radios app. Programledare:Erika MårtenssonGäster och röster i programmet: Robert Pettersson, verksamhetsledare, turismforskningscentret ETOURPer J Andersson, redaktör, VagabondSusanne Andersson, vd, Visit SwedenJonas Siljhammar, vd, VisitaUlf Hindsén, Ingrid Olsson och Martin Stenberg, campingägare, SmålandEbba Busch, näringsminister (KD)Jakob Forssmed, socialminister (KD)Producent:Olof WijnbladhTekniker: Christer Tjärnell [email protected]

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Därför kan Sverige bli en vinnare när turistkartan ritas om

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