EPISODE · Jun 19, 2026 · 24 MIN
Darius Classic | The Core Value Equation: Why Your Core Values = Your Results
from The Greatness Machine · host Darius Mirshahzadeh | YAP Media
In today's episode of The Greatness Machine, Darius dives deep into a subject close to his heart: core values. From a bucket list item in 2010 that spoke of writing a best-selling book to today, Darius has made incorporating core values into business one of his key pieces of advice for entrepreneurs. But it wasn't always that way... You'll discover a little about his book, "The Core Value Equation," and its origin in a bucket list he created in 2010. You'll learn why he felt he needed to write it and why core values are so important to him. You'll also discover Darius' struggles incorporating core values in the early days of his business, and what he's learned since. Join Darius as he discusses the power of core values and the benefits that can bring to your personal and professional life. Enjoy! What You'll Learn in this show: A little about his book, The Core Value Equation, and its origin in a bucket list he created in 2010. Why Darius felt he needed to write it and why core values are so important to him. His struggles incorporating core values in the early days of his business, and what he's learned since. And so much more... Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
In today's episode of The Greatness Machine, Darius dives deep into a subject close to his heart: core values. From a bucket list item in 2010 that spoke of writing a best-selling book to today, Darius has made incorporating core values into business one of his key pieces of advice for entrepreneurs. But it wasn't always that way... You'll discover a little about his book, "The Core Value Equation," and its origin in a bucket list he created in 2010. You'll learn why he felt he needed to write it and why core values are so important to him. You'll also discover Darius' struggles incorporating core values in the early days of his business, and what he's learned since. Join Darius as he discusses the power of core values and the benefits that can bring to your personal and professional life. Enjoy! What You'll Learn in this show: A little about his book, The Core Value Equation, and its origin in a bucket list he created in 2010. Why Darius felt he needed to write it and why core values are so important to him. His struggles incorporating core values in the early days of his business, and what he's learned since. And so much more... Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Darius Classic | The Core Value Equation: Why Your Core Values = Your Results
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