Dark Social in B2B Marketing: What it is and How to Harness it -- with Shama Hyder

Buyers – especially in B2B – learn about products and services in various ways. As social media platforms like TikTok continue to gain popularity, it becomes increasingly difficult for marketers to track web traffic and social engagement with traditional analytics tools. Enter the phenomenon of dark social – something that is guaranteed to impact your brand. Author and CEO of Zen Media, Shama Hyder, will break it all down for you in this episode of Closing Time. She's answering the obvious questions: What is dark social? How does it affect companies? How can I leverage it? Watch the episode on YouTube.    Want to stock your bookshelf on us? Enter the giveaway to win a $100 Amazon gift card to purchase books authored by Closing Time guests.    Connect With:  • Shama Hyder: Instagram // Twitter // LinkedIn • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube