Dark Virality: The Shadow Side of Internet Fame

We investigate the psychological impact of unexpected viral fame and the phenomenon of cancel culture. Through interviews with individuals who experienced unwanted viral attention, we examine the mental health consequences of digital pile-ons and public shaming. The episode also analyzes how misinformation goes viral and the psychological factors that make false information spread faster than truth, featuring research from MIT's Media Lab. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.