Daron "SEGuru" talks to Dave Forde & Young-Bean Song

Dave Forde is a well known and active member of the Toronto technology community. Prior to joining AIMS, Forde was one of the founding Board members of BITePRO, an association aimed at providing professional and personal development programs for IT professionals. He served as VP of Membership for 2 years and is currently the President of BITePRO. Throughout his career, Young-Bean Song has been responsible for analytic research and development in digital marketing. He currently oversees the Atlas Institute, renown for its pioneering research in online shopping patterns, reach and frequency, optimal frequency analysis, creative and media optimization, behavior based planning tools, and search engine marketing strategy. Song"s work also includes custom research and reporting for Atlas DMT"s top agencies and advertisers. Prior to Atlas, Song was a consultant at ZS Associates.