Darren McKee: This Approach to LinkedIn Allowed Him to Get 133k Followers and a 50K/MO Solo Business

Darren McKee is the founder of Darren McKee Co., a social selling training business built on real relationships, no automation, and content that breaks every LinkedIn best practice. After years in software sales, Darren now teaches sales teams and entrepreneurs how to build community, drive revenue, and win with human-first outbound.Topics we cover in this episode:- How Darren built a training business through real relationships- The exact system he uses for DMs, comments, and content daily- Why he never uses automation tools—and what he does instead- Why outbound isn’t dead—and how Darren closes deals in the DMs- The “teach vs. tell” filter he uses for every post- How to follow up 27 times without sounding like a bot- The reason he breaks all the LinkedIn “rules” (and why it works)- Darren’s 4 content pillars & how he thinks about personal brandPerfect for:- Founders and sellers building an audience on LinkedIn- Sales teams looking to replace automation with human-first outreach- Entrepreneurs wanting to build real community and long-term trust- Operators thinking long-term about structure, incentives, and scaleDon't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!Connect with Darren:- LinkedIn: https://www.linkedin.com/in/darrenmckeesales/- Darren McKee Co: https://darrenmckee.co/Connect with me:- LinkedIn: https://www.linkedin.com/in/finnthormeier/ - Website: https://www.project33.io/ - Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH Chapters00:00 Darren’s Background & What He’s Building Now02:15 How He Built Raving Fans on LinkedIn05:05 Why He Breaks All the LinkedIn Best Practices08:45 Pitching in Every Post—Without Apologizing for It11:30 Real Sales Advice: What to Do When You’re Not Great at Everything14:20 The System Behind His Daily DM & Comment Routine17:40 Outbound Isn’t Dead—You’re Just Doing It Wrong20:30 How He Follows Up 27 Times (Without Automations)24:00 Scaling Without Sequences: Why It Still Works in 202427:10 How to Use Video, Audio & DMs the Right Way30:20 Darren’s Advice for Time-Boxed LinkedIn Creators (10/30/60 min/day)34:50 How Comments Drive Reach & Build Trust36:40 Darren’s “Teach vs. Tell” Filter for Better Content39:10 The 4 Pillars of His Content Strategy42:00 How to Avoid Being Cringe (Even When Posting About Beer)44:15 Vulnerability, Hate Comments & Going Viral for the Wrong Thing47:00 Posting Multiple Times a Day (and Why He Ignores the Rules)49:15 The Truth About Followers, Engagement, and Going Viral#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org