Daryl Friedman | CEDIA's Next Chapter: Advocacy, Research, and Design

Most integrators know CEDIA as the organization behind the trade show. That's only part of what it does.In this episode of 1NSIGHTS, Jason Griffing sits down with Daryl Friedman, Global President & CEO of CEDIA, for a look at what the organization is actually investing in this year. That includes a push to get "integrator" formally recognized as an occupation, with real stakes around insurance rates, workforce pipelines, and credibility with technical colleges. It also includes a new design-build outreach effort connecting integrators directly to architects and designers, and a research initiative aiming to produce the most credible size-and-scope data the industry has ever had.Listen and you'll learn:What official occupational recognition could mean for insurance, apprenticeships, and how the industry is seen from the outsideHow CEDIA's new design-build outreach is working to connect integrators with architects and designers What CEDIA's new research division is measuring, and the methodology behind it What's changing on the education side of CEDIA Expo this yearWatch the video recording here:https://youtu.be/R6NJn10pC24?si=_VZn7gmgu13zWf7R