Das neue Shopping-Game: Wer nicht vorbereitet ist, verliert (weitgehend unbekannt)

from Marketing Meets Technology: Digital Marketing Strategien | Innovative Technologien | SEO | AI · host woxow | Johanna Hartung & Timon Hartung

Plötzlich steht dein Produkt direkt neben den Marktführern - oder gar nicht mehr. AI-Suchsysteme verändern Shopping radikal: Produktsuchen liefern heute direkte Ergebnisse mit Preis, Bewertung und Kaufoption - ohne dass Nutzer deine Website überhaupt aufrufen. Wer da sichtbar sein will, muss technisch sauber, inhaltlich relevant und strategisch vorbereitet sein. In der Folge sprechen Johanna & Timon über: - Warum Produkttitel, strukturierte Daten und Trust-Signale entscheidend für Sichtbarkeit werden - Welche Rolle Feeds, Crawling-Zugriffe und OpenAI-Bots künftig spielen - Und wie du sicherstellst, dass deine Produkte gefunden werden - Du möchtest noch mehr Info´s zu SEO, AI & Data? Schau doch mal in unserer Know How Sammlung vorbei: https://woxow.com/know-how/ LinkedIn Profile: Timon Hartung: https://www.linkedin.com/in/timonhartung/ Johanna Hartung: https://www.linkedin.com/in/johanna-hartung/ WOXOW - Technologieberatung für SEO, AI & Data: https://woxow.com/ YouTube Channel: https://link.woxow.com/youtube

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This episode was published on July 24, 2025.

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