Dashboard: You're Probably Not Spending Enough on AI

There have been a lot of stories lately about companies getting hit with surprisingly large AI bills. They start using platforms like ChatGPT or Claude, usage grows faster than expected, and suddenly they're spending far more than they ever imagined. Should small businesses be worried? I invited AI consultant and longtime business owner Alan Pentz back on the podcast to find out. His answer may surprise you: for most small businesses, he says, runaway AI costs aren't the problem. If anything, he thinks they're spending too little.That led us into a wide-ranging conversation about why Alan has changed his thinking on how owners should approach AI, why today's pricing is effectively subsidized for smaller businesses, when it does—and doesn't—matter which model you're using, why mastering prompt writing is becoming less valuable than many people assume, and what happens when the companies behind the large language models finally have to start making real money.