Data Analytics for Small Business - Market Research with Kathy Steinberg of Harris Poll

For small businesses, market research seems out of reach – too expensive. But when you really need information, how much does it cost you to go without? What would it mean to your business if you had data you could base decisions on?This is another episode in my series on data analytics for small business. My guest, Kathy Steinberg, is Vice President specializing in research for public release at Harris Poll. She brings a ton of information in an easy-to-understand manner.Our conversation revolves around making research accessible for small businesses so small businesses can make research a priority. We'll talk about affordable options for research, how to make sure your research results aren't biased, and some surprising and fun information companies can get out of research projects. We even discuss access to free research.