Data and Details — with Seph Skerritt of Proper Cloth

On the 14th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Seph Skerritt, the founder of Proper Cloth, a company using tons of data and technology to make customized men's apparel affordable and accessible. Proper Cloth is one of those companies that has both the technical and creative chops needed to thrive today. My talk with Seph focused on the attention to data and detail that makes Proper Cloth what it is and the journey from what some considered a stupid idea to the ever expanding company that exists today. It was really cool to hear about the persistence across all aspects of the business that got Proper Cloth to its current state, and Seph’s determination to power through every new obstacle, be it technical, logistical or creative. — Show Notes — Proper Cloth http://propercloth.com — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadsxyz The Loose Threads Podcast explores the intersection of fashion, technology and commerce. Hosted by Richie Siegel, an entrepreneur and writer, each episode features an in-depth conversation with one guest that spans a range of topics. The guests range from being fashion-focused to technology-focused to somewhere in between, but the unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on http://LooseThreads.com