Data & Marketing - Marquis (#29)

“Without credible data, you only have an opinion.” - Ryan HousefieldThank you for tuning in to episode 29 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest today is Ryan Housefield, SVP of Sales at Marquis. Marquis delivers four key components of a successful data analytics, marketing automation, and CRM strategy for credit unions to build personalized relationships with members. Ryan believes credible data sources are key, and that the credit union industry can leverage that data to provide better marketing and member experience. During our conversation, Ryan shares the importance of taking action on data. He chats about how data is an evolution rather than a revolution, and that finding and maintaining good data is never complete. He explains that relationships and personal connections are key to a credit union’s competitive advantage, and that Marquis enables their clients to deliver on those promises. Treating each member as an individual instead of a number is something Ryan believes sets credit unions apart. Ryan and I discuss creating more awareness to make sure that credit unions aren’t a “best kept secret.” He shares that once someone knows about and joins the credit union, we need to continue the education throughout the whole member journey. Overall Ryan sees a high-tech and high-touch emphasis emerging for credit unions, including both the technology tools they need to succeed as well as the relationship focus with each member. He encourages credit unions to use data, not just for data’s sake, but to improve member lives. During our rapid fire questions, Ryan talks about podcasts, country music, and his daughters. Listen in as Ryan talks about what he wanted to be growing up, the recent purchase he can’t live without, and one of his favorite books. Enjoy my conversation with Ryan Housefield!Find the full show notes on cuinsight.com.Connect with Ryan:Ryan Housefield, SVP of Sales at [email protected]://gomarquis.com LinkedIn | Twitter