Data Brokers – Not so Anonymous

A front row ticket to the wild, wild west of data brokerage. How information brokers collect, buy, sell and use your data and monetize your activity. Technology led to the formation of a new industry. Data brokerage where you are the product. There are over 4000 data brokering companies worldwide. Acxiom has 23000 servers collecting and analyzing consumer data. That is data on 500 million consumers.