Data, Discipline & YouTube Leads: Inside Theresa Wellman’s Scalable Strategy

In this episode Meredith sits down with Theresa Wellman, a top 1% agent in the competitive San Jose, CA market, whose journey from the tech world to real estate has become a masterclass in applying analytical thinking to entrepreneurial growth.Theresa shares how she transitioned from a career in Silicon Valley engineering into real estate - and how her data-driven, process-focused mindset became the key to standing out in a highly saturated market. You'll learn how she uses her “engineering brain” to interpret market trends, develop systems, and create deep alignment with her clients and content.Theresa also reveals how she balances top-tier production with motherhood using "time-sliding" (her unique spin on time-blocking), and how she’s built a thriving YouTube channel that consistently generates warm, organic leads.🔑 What You’ll Learn in This Episode: ✅ How Theresa leveraged her tech background to differentiate herself in real estate ✅ Her approach to reading market data and presenting value in a saturated market ✅ What "time-sliding" is—and how it helps her stay productive and present as a mom ✅ How she built a YouTube channel that works as a 24/7 lead magnet ✅ The systems and habits that keep her focused, intentional, and in demandThis episode is perfect for agents who want to build structured, scalable success—and still have a life outside the business.