Data Doesn’t Lie: Building Trust with Homeowners Through Honest Marketing 📊 | Talk Of The Trades | Ep. 010

Data doesn’t lie and Jerold Hall proves it! In this episode of Talk Of The Trades, we dive into how transparent marketing and a data-driven mindset help home service businesses close more deals and build lasting trust. Jerold, VP of Sales & Dealer Development at AmCoat (makers of Rhino Shield), shares how their dealers thrive using long-form content, lead quality tracking, and performance-first partnerships. 👍 Keep watching for some expert insights! ⏱️ Chapters 0:00 – Welcome & BBQ Throwdown 4:40 – What Is Rhino Shield? Breaking the Paint Mold 6:00 – Who Should Be a Dealer? The Marketing-First Mindset 9:40 – Data-Driven Growth & Dealer Success 16:40 – Dealership vs. Franchise: What’s the Difference? 22:15 – They Ask, You Answer: Why Radical Transparency Wins 33:40 – Made in America & COVID Resilience 37:40 – Marketing Strategy & Lead Conversion 50:58 – Products, Fishing Stories & Final Thoughts 👤 Guest: Jerold Hall LinkedIn: https://www.linkedin.com/in/jeroldhall/ Rhino Shield Facebook: https://www.facebook.com/RhinoShieldCoatings 📢 Follow Us: Talk Of The Trades: https://linktr.ee/TalkOfTheTrades Instagram: https://www.instagram.com/leadhub/ TikTok: https://www.tiktok.com/@leadhubagency LinkedIn: https://www.linkedin.com/company/leadhub/ 🎧 More Episodes: https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC?si=716d872be3f34fd0