Data Doesn't Solve Problems. Decisions Do.

This episode is brought to you in partnership with GameAnalytics. PocketGamer.biz Podcast hosts Peggy Anne Salz and Brian Baglow sit down with Falko Boecker, Head of BD & Customer Success at GameAnalytics, to explore a hard truth about the industry:Studios are not short on data.They are short on clarity.Across rising UA costs, privacy shifts, AI disruption and tighter margins, one thing has become non-negotiable: teams must make better decisions, faster.But collecting data is not the same as using it well.Falko brings a rare perspective, having worked across journalism, publishing and business development before moving into analytics. His mission has always been to connect creative thinkers with the business side of games, and data is now the bridge.In this conversation, we unpack:Why “data maturity” is not the same as “data sophistication”Where studios get stuck when trying to think full funnelWhy infrastructure matters less than mindsetHow segmentation moves teams beyond surface-level metricsWhat actually changes between pre-launch and live opsWhy Roblox and fast-moving ecosystems are redefining how teams react to player behaviourOne of the most important takeaways:Data does not replace creativity. It sharpens it.As Falko explains, analytics should not be a black box owned by specialists. It should be accessible across design, product and marketing so teams can align around shared goals instead of siloed assumptions.We also explore how AI is beginning to shift analytics from reactive dashboards to proactive insight, and where humans still need to drive the decisions.If you are building a game in 2026, this episode is a reminder that success is not about having more dashboards.It is about asking better questions.** Let's Connect **👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/showcase/pocketgamer-biz/?originalSubdomain=uk 👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event