Data Doesn't Win with Gen Z — Here's What Does

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This episode is 24 minutes long.

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This episode was published on May 11, 2026.

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from Fully Managed · host Penji

About Christian Brown and Glewee Website: https://glewee.com Social: linkedin.com/in/christian-brown-glewee/ Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Episode metadata supplied by the publisher feed · Published May 11, 2026

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What this episode covers

Christian Brown, co‑founder and CMO of Glewee, has been building in the creator economy since he was 16 — long before influencer marketing became an industry. In this episode, he breaks down how creator‑brand partnerships really work, why authenticity still beats data, and what brands keep getting wrong about Gen Z attention. From scaling a two‑sided marketplace to shaping the future of social‑first growth, Christian offers a masterclass in modern marketing.

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Data Doesn't Win with Gen Z — Here's What Does

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