EPISODE · May 11, 2026 · 24 MIN
Data Doesn't Win with Gen Z — Here's What Does
from Fully Managed · host Penji
About Christian Brown and Glewee Website: https://glewee.com Social: linkedin.com/in/christian-brown-glewee/ Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
What this episode covers
Christian Brown, co‑founder and CMO of Glewee, has been building in the creator economy since he was 16 — long before influencer marketing became an industry. In this episode, he breaks down how creator‑brand partnerships really work, why authenticity still beats data, and what brands keep getting wrong about Gen Z attention. From scaling a two‑sided marketplace to shaping the future of social‑first growth, Christian offers a masterclass in modern marketing.
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Data Doesn't Win with Gen Z — Here's What Does
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