Data-Driven Change in Seniors Housing with Lisa McCracken

In this week's episode, AgingIN CEO Susan Ryan sits down with industry leader Lisa McCracken to explore how data, innovation, and bold thinking are reshaping the future of eldercare. With more than 26 years of experience spanning Holleran, Ziegler, and now the National Investment Center for Seniors Housing & Care, Lisa shares how research and analytics can drive access, affordability, and meaningful choice for older adults. From the growing urgency of serving the "forgotten middle" to the promise (and noise) of AI, this conversation offers a candid, forward-looking view of where the sector is headed—and what it will take to get there. In addition, with an overwhelming number of tech solutions entering the market, Lisa notes that NIC is working to evaluate and vet tools—especially through partnerships that help providers make smarter decisions. The future of eldercare will require innovation, partnerships, and a willingness to challenge traditional models—especially to meet the needs of a rapidly aging population. More about NIC here: https://www.nic.org