Data Driven Creative

Episode 1 kicks off with Matt and Mollie diving in deep on how data and analytics go hand in hand with creative when it comes to ads. They talk about how the copy and creative along with the data all have to be thought through when determining the who, what, when, and where. The original blog post on Group Two’s website is Data Makes Marketing More Personal: http://bit.ly/313PN9P. The book Matt references can be found here “The Power of Habit”: http://bit.ly/32VzfSS. Top Topics of the week: Mollie talks about how sand, yes sand, is a great example of examining things for how they actually are not how they may seem: http://bit.ly/2Gw9pLQ. Matt talks about a recent survey that was conducted about the communication preferences of consumers, and how they prefer to interact with a business. Yes, email is still at the top: http://bit.ly/3129z5h. Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.