Data-Driven Creative: Mark Basset of Precisify

In the dynamic world of marketing in today’s toy industry, staying on top of best practices isn’t always easy. This is especially true when it comes to influencers. Fortunately, we have some insights that may prove enlightening and useful.Mark Basset heads up the influencer business at Precisify inthe UK. You may have known the as Precise TV in the past. Mark and I talk about their unique, data-driven approach to developing content and how they've used that to build global success stories.After you listen, find out more here.