Data-Driven Decision Making: Eliminating Costly Marketing Waste with Lanette Fidrych

In this episode of The Growth Class, host Phil Masiello interviews Lanette Fidrych, founder and CEO of Cycle Dog. They explore how she built a U.S.-based manufacturing company in a market that initially dismissed domestic production as too expensive and unsustainable, and how persistence helped transform that perception into a competitive advantage. The conversation dives into the operational realities of scaling a product business, including the importance of controlling production to enable faster iteration and reduce inventory risk, as well as the challenges of earning retailer trust and proving long-term viability. Lanette also shares a key mindset shift that has shaped her decision-making: “what gets measured gets managed,” explaining how tracking metrics like add-to-cart rates, checkout conversions, and customer behavior can uncover hidden bottlenecks and prevent wasted marketing spend. Cycle Dog website: https://cycledog.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth