EPISODE · Mar 4, 2021 · 18 MIN
Data-Driven Decisions to Build Audience Engagement with Karen Horn of Cheddar Inc.
from #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment · host Sky Muller, Tagboard, Karen Horn, Christine Chalk
Leveraging data insights and as she puts it, “a little bit of guesswork”, Karen Horn has been at the forefront of media innovation, helping strategize the creation and launch of ESPN+ and Disney+ before taking over as VP of Research & Growth at Cheddar Inc. She joins the #Storyteller Experience stage to shed light on remote production tactics (3:58), the latest growing trend coming to the industry, QR codes (6:40), and the impact of explainer videos for the younger generation (13:40). A full replay of the #Storyteller Experience with experts across sports, media, and entertainment can be found at >> https://bit.ly/Storyteller-Replay
Embed this episode
NOW PLAYING
Data-Driven Decisions to Build Audience Engagement with Karen Horn of Cheddar Inc.
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.