Data-Driven Homes: Analytics & Digital Tools in Modern Homebuilding | Build Up Episode #33

from Build Up · host ZGM Modern Marketing

Send a textIn this conversation, Jordan and Salina discuss the innovative software Decoro, which enhances the home building experience by integrating technology into the selection process for home buyers. They explore the importance of analytics in understanding consumer trends, the seamless integration of technology to improve customer experience, and the future of home building as it adapts to new consumer demands. The discussion also highlights the challenges faced by builders in adopting new technologies and the positive feedback received from users of the Decoro platform.Key TakeawaysAnalytics play a crucial role in understanding consumer preferences.The integration of technology can streamline the selection process for home buyers.Consumer experience is significantly improved with digital solutions.Builders are seeing increased upgrades due to better visualization tools.The future of home building will focus on customization and consumer trends.Feedback from customers is essential for continuous improvement.Decoro allows for a hybrid approach between in-person and digital experiences.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

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This episode was published on August 6, 2025.

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