Data Driven Marketing - Predictive Consumer Journeys, Artificial Intelligence and Binge-Watching House of Cards!

On this episode of The Marketing Show we get deep into the Big Data analytics and insights that power business decision making and marketing campaigns. We first do a whistle-stop tour of what you need to know about data collection, interpretation, insight and action before moving into a discussion about how businesses are then using Big Data in a powerful way. We have two case studies to help us put the theory into practice, from GreenPal (like Uber for lawn care), who are optimising their business by predicting who their highest value customers will be, as well as Netflix, who use huge amounts of data to personalise the user experience. As always, we are excited to have you along on our learning journey. If you like the show, please leave us a review and 5 star rating on Apple podcasts!