Data-Driven Marketing, Social Media Icks, and the Myth of the “The Lists” with Persephone

In this episode, Reagan sits down with Persephone—founder of The Media Socialites and a straight-shooter when it comes to marketing in the luxury space—for a conversation that peels back the polished curtain on what really drives results. From the myth of the industry "the best of lists" to the fine line between PR and performance, they unpack what’s actually worth your time and money—and what’s just noise.Persephone shares how she scaled her agency from solo founder to a 50-person team, why she built her business during maternity leave, and how she’s helping brands rethink ROI in a world that’s obsessed with optics. Together, they explore the deeper questions: Are you marketing to clients or colleagues? What does true discretion look like online? And how do you lead with authenticity without diluting your brand?Whether you’re a planner, creative, or founder in the luxury space, this episode challenges you to stop copying the playbook and start defining success on your own terms.Topics We Cover:Marketing vs. PR (and why the difference matters more than ever)Vanity metrics and the illusion of being “seen”How to set boundaries without making it a headlineTransparency as the new luxuryWhat real clients are actually paying attention toGuest Info:Follow Persephone in Instagram at @persephonesays and @themediasocialitesLearn more about The Media Socialites at  themediasocialites.com.Want more behind-the-scenes stories, trends, and inspiration?⁠Subscribe to our newsletter⁠ for inspiration, updates, and expert advice.Follow us on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes moments, trending ideas, and so much more.Tune in to our Wine and Dine Me Podcast on ⁠Apple Podcasts⁠ and ⁠Spotify⁠, where we explore all things weddings, life, and business.