Data Driven Marketing – the Key to Digital Transformation

Clark Keller, of Data Driven Marketing, provides insights into marketing in the digital age.Technology has changed the way companies deliver their marketing message but hasn't changed basic marketing principles. Customer data is the most valuable asset a company has. Customers use reviews as a way of deciding which company to do business with. Data & customer information allow companies to hyper-target their marketing message. Of course, underlying all of this is a concern with privacy.