Data Driven Marketing – the Key to Digital Transformation

Technology changed the way companies deliver their marketing message but not its basic marketing principles. Customer data is the most valuable asset a company has and they se reviews as a way of deciding which company to do business with. Data and customer information allow companies to hyper-target their marketing message. And, underlying all of this is a concern for privacy. Clark Keller, of Data Driven Marketing, gives us unique insights into marketing in the digital age.