Data-driven Personalisation: Insights from Heidi Bullock, Chief Marketing Officer at Tealium

from CMO Chats · host The Ortus Club

Heidi Bullock is the Chief Marketing Officer at Tealium. Originally a molecular biologist, she highlighted how her scientific background informs her structured approach to marketing, focusing on translating complex ideas for broader audiences. Now as CMO of Helium, she emphasises clear communication of value to customers and places a premium on data-driven personalisation, leveraging Helium’s Customer Data Platform (CDP) to streamline customer interactions.

Episode metadata supplied by the publisher feed · Published Oct 25, 2024

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Data-driven Personalisation: Insights from Heidi Bullock, Chief Marketing Officer at Tealium

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