Data-Driven Real Estate: Targeting Your Ideal Clients

Send us Fan Mail Jim dives into the latest National Association of Realtors Profile of Homebuyers and Sellers, revealing critical data points to help real estate professionals target their marketing efforts more effectively. Highlights From the Profile of Home Buyers and Sellers The demographic trends show significant shifts in buyer age and preferences that create new opportunities for agents who understand these changes. • First-time buyer share decreased to 24% of market, lowest since NAR began collecting data in 1981 • Median first-time buyer age increased to 38 years, repeat buyer age rose to 61 years • 86% of all buyers utilized a real estate agent • 77% of buyers interviewed only one agent before deciding • 40% of buyers found their agent through a friend, neighbor, or relative • Online photos (41%) were rated as the most valuable content when searching for homes • Typical home seller age reached 63 years, with median ownership of 10 years • FSBOs sold for $55,000 less on average than agent-represented homes • Modern kitchens with islands (60%), home offices, and energy efficiency features are high priorities • Millennials (25-43) represent the largest buying group at 38% of purchases For questions about home inspections or to learn how Habitation Investigation helps real estate agents close more deals, call us or visit homeinspectionsinohio.com. Support the show To learn more about Habitation Investigation, the Three-time Winner of the Best Home Inspection Company in the Midwest Plus the Winner of Consumer Choice Award for Columbus Ohio visit Home Inspection Columbus Ohio - Habitation Investigation (homeinspectionsinohio.com) NBC4 news segments: The importance of home inspections, and what to look for | NBC4 WCMH-TV Advice from experts: Don’t skip the home inspection | NBC4 WCMH-TV OSU student’s mysterious symptoms end up tied to apartment’s air quality | NBC4 WCMH-TV How to save money by winterizing your home | NBC4 WCMH-TV Continuing Education for Ohio Agents Scheduled classes Continuing Education for Ohio Agents Course listings...