Data-driven tourism marketing
from Ad Age Marketer's Brief Hosted by Ad Age's E. J. Schultz
Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.
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This episode is 25 minutes long.
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This episode was published on November 6, 2019.
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