EPISODE · Aug 25, 2025 · 4 MIN
Data enrichment is witchcraft
from Paul Green's 5 min Monday Motivation · host Paul Green
Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should start... and it's something we explore in today's Monday Motivation. Paul's 5 min Monday Motivation for 25th August 2025
What this episode covers
Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should start... and it's something we explore in today's Monday Motivation. Paul's 5 min Monday Motivation for 25th August 2025
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Data enrichment is witchcraft
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