Paul Green's 5 min Monday Motivation

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads.I explain what they are and why they're so important in today's Monday Motivation. Paul's 5 min Monday Motivation for 11th May 2026

If you want to win co-managed IT clients in your area, you have a decision to make by this coming Sunday.Hopefully you've heard by now that we've launched a second membership. What you currently get from us is now known as the B2B membership. We've launched a second membership aimed at helping MSPs win co-managed IT plans.That's because the kind of marketing you need to reach and influence IT directors is fundamentally different from the kind of marketing for business owners. It's a different buyer psychology; you need different positioning and different messages. Right now, you're in a month's free access where you can test drive the co-managed IT marketing. Log in here using your regular MSP Marketing Edge login details: https://cmportal.mspmarketingedge.com/ If this isn't for you, then you don't need to do anything. You'll lose access to it on this coming Sunday, the 10th of May If this is for you and you want to lock your area so it doesn't go on sale to other MSPs, then visit this page and fill in the short form: https://cmportal.mspmarketingedge.com/lock/ You'll pay nothing now. Then after the 10th of May, we'll add this to your subscription on the date you normally get charged. Remember, there's no contract, and you can cancel any time.Let me explore this with you in a bit more detail in today's Monday Motivation. Paul's 5 min Monday Motivation for 4th May 2026

I'm sure you already knew this: There's more profit to be made today selling extra stuff to your existing clients than there is in bringing in new clients.Sure, new clients are essential to really grow your MSP, but WOW are they expensive! If you added up every penny you spent on marketing, you're probably spending five figures to acquire a new client. That's a high cost of sale. The beauty of upselling existing clients is that the cost of sale is almost zero. You're leveraging an existing relationship where you can discover their needs, wants, fears, and goals... and match those up with items they'd love. I've got three unexpected things you could sell your existing clients. Let's explore them in today's Monday Motivation. Paul's 5 min Monday Motivation for 27th April 2026

You know when an ordinary business owner or manager is thinking of switching MSPs, they have a series of tick boxes that sit in their heart. You must tick all of the boxes before they'll feel comfortable talking to you.Things like:  They need to know you TICK They need to like you TICK They need to trust you TICK They need to see social proof TICK They need to feel comfortable TICK This tick box sits in their heart because it's all about their feelings and how they feel about you, versus your competitors. Let's explore that in today's Monday Motivation. Paul's 5 min Monday Motivation for 20th April 2026

I'm sure you've heard by now that we've launched a second membership designed to help you win co-managed IT clients. Marketing that works well on business owners actually THREATENS IT directors. That's because the psychology is different, as is the language and marketing materials you must use. Hence our second membership. Right now, we're giving you free access to the new co-managed marketing for a month. Have you looked at it yet?  Paul's 5 min Monday Motivation for 13th April 2026

I've started tracking my time again, but only within three categories. Red tasks are things I shouldn't be doing, such as admin. Yellow tasks are things that are OK to do, but in limited quantities. Green tasks are things that grow the business, so I should be doing them all the time. I'm currently running at about 70% green tasks, which is great! Although I'm pushing to increase it to 80%. What percentage of your time do you think is spent on green tasks? Paul's 5 min Monday Motivation for 6th April 2026

There are very few true crises that you will remember in ten years' time. But when you are in the middle of them, they seem like the biggest headache ever, right? Whether it's cash flow, an upset key client, or something else, it's very easy for us as business owners to obsess and worry and let our thoughts be dominated by the crisis. Let me see if I can help give you some perspective on this. Paul's 5 min Monday Motivation for 30th March 2026

Tell me, what overall net profit margin is your MSP running at? This is a subject I'll be looking at in my podcast in a few months' time, so I've been doing a ton of research on it. In this week's Monday Motivation, I want to take you through what I've discovered so you can benchmark your MSP against what is considered to be "good performance". I also stumbled across some ways to increase your gross margins on MRR services and hardware, which I think you'll love.Paul's 5 min Monday Motivation for 23rd March 2026

I've impressed myself today because this is the 100th Monday Motivation that we've put out for our members. That's nearly two years of doing this every Monday. Of course, that kind of consistency is really important in any kind of marketing. The more you show up, the more predictable your results. My team and I have developed robust systems over the years to make sure all of our content goes out every single week, regardless of vacations, illnesses, whatever. In today's Monday Motivation, I'm going to talk about why you need to have the same approach to your marketing and how our MSP Marketing Edge system makes that easy for you. Paul's 5 min Monday Motivation for 16th March 2026

There are lots of ways to get reviews for your MSP. And this week we're talking about an easy way you can motivate your technicians to ask for them on your behalf. One of our MSP Marketing Edge members gives his technicians $10 for every Google review they get and even more if they're actually named within the review. It's created a buzz and a bit of friendly competition amongst the technicians. Is this something that you would do? Paul's 5 min Monday Motivation for 9th March 2026

Tell me, do you have someone in this role? It's someone on your help desk team, but who isn't a technician. Their job is to be the face of customer service for your business. They sit between the technicians and the clients, making sure that they feel heard and are delighted with your business. Done well, a dispatcher role can create a lot more capacity for your existing technicians and let them get on with their work without so many interruptions. Let's explore this role in full and why I believe every MSP should hire a dispatcher. Paul's 5 min Monday Motivation for 2nd March 2026

A couple of weeks back, we made two major additions to the portal. Have you seen them yet? The first was a content calendar that allows you to see what content we suggest you post when. It's also a record of what content will go out when you're using our social media CSVs, and when the done for you team is scheduling your content for you.  We also added a new community to the portal. Don't worry, the members-only Facebook group isn't going away for at least the next two years. In today's podcast, I'm going to dive a little more into these and the benefits to you... how you can use them to make your marketing easy. Paul's 5 min Monday Motivation for 23rd February 2026

I know, I know... you genuinely can do 15 things at once. You can have a YouTube on in the background getting marketing advice while you're closing tickets in your PSA, while you're upgrading a laptop, while you're eating a sandwich, while you're shooting aliens on your PS5. Just because you can do all these things at once doesn't mean that you should. Because I genuinely believe, after years of trying it myself, that multitasking is a myth. Let's explore this.Paul's 5 min Monday Motivation for 16th February 2026

There comes a point in every MSP owner's career when you realise that the business will never grow past a certain size if you remain as the senior tech person. You have MUCH more value to offer as the leader of the business than you do being a tech. But I do know that this is potentially a very difficult decision for you to make. Let's explore why letting go of the tech is a watershed moment for every MSP.Paul's 5 min Monday Motivation for 9th February 2026

LinkedIn's quietly rolled out a major change called 360Brew. And while most people are ignoring it, it’s a signal of where LinkedIn is heading next. It’s a shift in how LinkedIn connects posts, profiles, comments, expertise, and engagement into one big picture of who you are and what you’re known for. I believe this is important for MSPs because it affects who sees your content, how you’re understood, and whether or not LinkedIn treats you like a trusted voice. In today's Monday Motivation, we'll dive into the major changes and how they affect what you're doing.Paul's 5 min Monday Motivation for 2nd February 2026

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.  Paul's 5 min Monday Motivation for 26th January 2026.

One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area.  All the details are in today's Monday Motivation.Paul's 5 min Monday Motivation for 19th January 2026

Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation.Paul's 5 min Monday Motivation for 12th January 2026

Okay, so I'm a little late to the party, but happy New Year! What are your big plans this year? What do you most want to achieve? What do you want to do with your business to make sure that you can live the lifestyle that you most want to live? I reckon this could be a fantastic year for you. And I'm honoured to be a part of your journey. Let's talk today about the areas that I believe you need to focus on with your marketing this year.Paul's 5 min Monday Motivation for 5th January 2026

Happy inbetween week. I'm hoping to get an important message to you today about what I believe is the most dangerous form of procrastination for MSPs. I see it all the time where the MSPs I work with are busy, but they're busy doing the wrong things. What are the wrong things? And what should you be doing instead? Let's explore this in the next five minutes.Paul's 5 min Monday Motivation for 29th December 2025

All being well this should be one of your last working days for a couple of weeks. You are getting a break, a vacation, a holiday over Christmas aren't you? It's a great time to do it because everyone takes a break at this time of year, right? And the thing is when you personally take some time off and rest your body and mind... you benefit, your family benefits, your clients benefit, your staff benefit. Literally everyone benefits when you take a break. Let's explore that. Paul's 5 min Monday Motivation for 22nd December 2025

A couple of weeks ago we put something in the post to you. It's a free wall planner with an MSP marketing map for you to follow throughout 2026. Have you received yours yet? If not I'll tell you in today's Monday Motivation how to get a replacement sent out to you. Paul's 5 min Monday Motivation for 15th December 2025

For some reason one of the most controversial things in the channel is giving prices to prospects before you've spoken to them. Many MSPs say they can't do this before they've spoken to a prospect and yet prospects hate having to get in touch just to get a price. So they won't. For a long time best-selling author and marketing expert Marcus Sheridan (who wrote "Endless Customers") has recommended you put a price estimator into your website. I've now partnered with him on a new tool called MSP Price Guide. Here's why I believe you must put one of these on your website. And yes, there's a special deal on this for MSP Marketing Edge members. Paul's 5 min Monday Motivation for 8th December 2025

One of the things about marketing that makes it overwhelming for many MSPs is the fact that there's a thousand things that you could do. There's always a new marketing strategy or idea. As someone who collects great ideas on your behalf, believe me, I know how non-stop and overwhelming it can be! But sometimes, achieving results with marketing is about clearing the clutter and focusing in on a very small group of activities that most move the needle. Let's explore what those are and how to do this. Paul's 5 min Monday Motivation for 1st December 2025

One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with it and look for something new. And especially so with LinkedIn. Which has been a consistently great marketing channel for MSPs for years and years now. As I talk to members, I see people looking for the next new thing, when actually the old thing... LinkedIn... is still very valid! That's why today I'm challenging you to triple down on LinkedIn in 2026. And I'm going to tell you specifically how. Let's go! Paul's 5 min Monday Motivation for 24th November 2025

There's a new book that's come out in the last couple of months which you really must read. It's by Alex Hormozi who you must have seen around the internet by now. And it's called "$100m Money Models." Sounds like an internet marketing kind of book but I promise you there is gold dust inside. It will give you ideas of how you can sell more to your existing clients in a way that delights them and never makes them feel like they've been sold to. Paul's 5 min Monday Motivation for 10th November 2025

We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a refreshed IT Services Buyers Guide for 2026, also some new designs for the book Email Hijack, and an updated Section 179 campaign for our US members.Here are all the details.  Paul's 5 min Monday Motivation for 3rd November 2025

Today's Motivation is aimed at you if you're struggling to get your marketing implemented. It's one of the biggest problems that MSPs face, especially in the early days, when you're trying to ramp up your marketing. The good news is, you're not alone. My team can help you with this and implement your marketing for you. Here are the details.  Paul's 5 min Monday Motivation for 27th October 2025

We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that.Today I want to talk about a more important form of branding: your own personal branding. That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in real life. Your goal is to build a brand as THE local tech authority. Let's explore how to do that.  Paul's 5 min Monday Motivation for 20th October 2025

I was at ScaleCon in New Orleans a couple of weeks ago, and my friend Brian Gillette handed me a copy of his new book. It's a subject you're going to love because it's about selling more managed services.I'll be honest, I haven't had a chance to read the book in full yet. But I've flicked through it. And I've got some highlights for you in today's Monday Motivation.  Paul's 5 min Monday Motivation for 13th October 2025

A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life.And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea for you to get other people to do it for you. Paul's 5 min Monday Motivation for 6th October 2025

That's a curious question to ask. What's your why? What exactly do I mean by that? I want to know why you're working so hard in your business. What's driving you day-to-day?It's probably not to own a yacht or a private jet. I meet very few MSPs like that. But maybe your why is about providing for your family or giving your kids a better start in life than they would have otherwise. It's really important to know what your why is and to make sure that everything you do in your business feeds your why; your purpose. Let's explore that today.  Paul's 5 min Monday Motivation for 29th September 2025

Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it wrong, it HARMS all of your marketing. By messaging, I mean the core basic messages that you're sending to ordinary business owners and managers about why they should pick you and not another MSP. Let's do this.  Paul's 5 min Monday Motivation for 22nd September 2025

I know you have epic retention within your MSP. But I also know that anything can threaten that at any time. You can't just rely on sitting back and doing a great job for your clients. You've also got to make them feel that they want to stay with you. What we're talking about here is inserting some magic into what you do. Here are a couple of examples for you... Paul's 5 min Monday Motivation for 15th September 2025

It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But if you're struggling to get your marketing implemented... 1) you're not alone and 2) I can help you. We have a done for you team with capacity to help you today. Let me tell you how.  Paul's 5 min Monday Motivation for 8th September 2025

We've entered September, which means there are just four months left of this year. As you're looking forward to what you'll do differently with your marketing in 2026, PLEASE tell me that video is a big part of your plans. Every MSP I see that embraces video in all of its different flavours really does have a competitive and a marketing advantage... Paul's 5 min Monday Motivation for 1st September 2025

Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should start... and it's something we explore in today's Monday Motivation.  Paul's 5 min Monday Motivation for 25th August 2025

One of the things that makes you and me great business owners is our ability to shape the business to operate exactly the way we want it to. BUT... that asset eventually becomes a liability. Because our desire to control every single detail will eventually limit the business's growth. There's a point where you have to trust well-trained people operating within well-defined systems... or your growth will stall. Is this a problem for you? Let's explore that.  Paul's 5 min Monday Motivation for 18th August 2025

You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy? Simple... take a short walk. 15 minutes would do it, it doesn't have to be very long. Very basic advice. And yet it's something that's so easy to forget to do during a busy workday. Let's explore why it's worth building it into your daily routine.   Paul's 5 min Monday Motivation for 11th August 2025

I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading people that they should talk to you when they're thinking of switching MSPs. Let's explore why that is and what you can do to improve your About Us page.  Paul's 5 min Monday Motivation for 4th August 2025

We all have moments where we're not as positive as we'd like to be. Sometimes, for some of us, those moments then persist. The negative thoughts hang around in our minds, and we fail to see the wonder of everything around us. This is especially a risk for a busy MSP owner. I want to discuss this in today's podcast. Including a method I used to keep myself focused on all the things I'm positive about and grateful for. Paul's 5 min Monday Motivation for 28th July 2025

You have an email database, right? And you're sending out the email we give you at least once a week? Please say yes... because these steps are ESSENTIAL to your mission of growing relationships with your leads and prospects. Let's explore why in today's members-only podcast. Paul's 5 min Monday Motivation for 21st July 2025

Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services to help with the most important aspect of your marketing - IMPLEMENTATION. There's a virtual programme I'm running, and an in-person one here in the UK. Both start in September. Here are the details and why I think implementation is the most important skill to develop. Paul's 5 min Monday Motivation for 14th July 2025

It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like LinkedIn, and then you see that only two people have liked your post! That can make you angry, right? Yet in the big picture, it doesn't matter… in today's Monday Motivation, let's explore what's really important. Paul's 5 min Monday Motivation for 7th July 2025

Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your competitors? If so, you'll love today's Monday Motivation. Let me tell you all the differentiating factors that don't work for an MSP... and the one that does work, every time. Paul's 5 min Monday Motivation for 30th June 2025

I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce complex procedures down into simple tasks that almost anyone can do. There's a lot for every MSP to McLearn. Grab a snack and let's dive in. Paul's 5 min Monday Motivation for 23rd June 2025

One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether or not they seriously consider switching to you, or not. So you owe it to yourself to make your MSP seem as legitimate as possible. Let's explore that, shall we? Paul's 5 min Monday Motivation for 16th June 2025

Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And that's put you off? Maybe today I can talk you around. Because if you get the right events, they can be insane ways of putting hot prospects into your pipeline. Paul's 5 min Monday Motivation for 9th June 2025

I've been reading an INSANE book, that is itself an update of another insane book I've been recommending to members for years. If there's one book you read or listen to this year, make it this one. It's 1,000% relevant to MSPs. Here's what it is and why you should get it. Paul's 5 min Monday Motivation for 2nd June 2025