Data-Fied - Experimarketing Episode 3

What this episode covers

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk Automotive Solutions tools coming out in the not too distant future that will make this data even more accessible to dealers; you heard it here first!

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Frequently Asked Questions

How long is this episode of Mostly Marketing with Matt Wilson?

This episode is 45 minutes long.

When was this Mostly Marketing with Matt Wilson episode published?

This episode was published on October 13, 2020.

What is this episode about?

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that...

Can I download this Mostly Marketing with Matt Wilson episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.