Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24

In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give.Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience.Chapters:00:00 - Intro01:38 - Introduction and Pedro's Career Journey07:16 - The Importance of Building Relationships in Major Gift Planning10:22 - Strategic Approach to Major Gift Fundraising18:16 - Highlights on Saving Time and Spurring Creativity in Fundraising22:20 - Integrating Direct Mail in an Omnichannel Marketing Strategy24:22 - Bridging Offline and Online with Direct Mail and QR Codes26:24 - Get in Touch with PedroGet in Touch with Pedro:Pedro's EmailPedro's LinkedInMentions:UnidosUSCharles SchwabFidelity CharitableMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel