Data governance alert: Apple's September bombshell will hit ad market, user tracking - Adore Beauty joins a panel of adtech, martech and 'demand-gen' industry experts

A more privacy-aggressive Apple is again pressuring its big tech peers like Google and Facebook to play cleaner on gaining “informed consent” from users to be tracked. A September iOS mobile operating system update from Apple will bluntly force more disclosure on how users and their behaviour data is matched and traded across the open web, apps and minute-by-minute geo-location journeys and patterns - anything from work commutes and exercise routines to retail precincts. Industry insiders say Google will have to follow Apple to maintain regulatory optics, like it’s been forced to by Apple’s Safari browser in the pending 2022 Google Chrome “cookie apocalypse”. Complex consent and transparency headaches for brands and marketers are weeks away.   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.