Data I/O (NASDAQ: DAIO): Device Programming and Security Provisioning for Manufactured Products

My guest on the show today is Anthony Ambrose, President & CEO of Data I/O (NASDAQ: DAIO). Data I/O (NASDAQ: DAIO) is a global provider of advanced data and security deployment solutions. These solutions are used by some of the world’s largest manufacturers, programming centers, and contract manufacturers to securely program integrated circuits and bring their electronic devices to life. Virtually every electronic product today incorporates one or more programmable semiconductor devices that contain data and operating instructions essential for the proper operation of the product.   You hear that description, and one thinks, "ok, I can wrap my head around that", but then when you ask the question after, "ok, well what does that mean?", that's when the fun part of being a hightech MicroCap comes into play. Now, what do I mean when I say that - well, not every MicroCap story is as simple as a consumer goods story or some SaaS platform - that is both what provides opportunity and, conversely, barriers to entry if something sounds too complicated.    In the case of Data I/O, they are somewhere in the middle, but I say all of this because we spend the first part of the interview working through the best way to understand their business for the every day, non-hightech investor. We also discuss: Automotive electronics growth and their place in this market Understanding the SentriX platform, and; Vision for the company for the next 3-5 years With that, please enjoy my conversation with Anthony Ambrose, President & CEO of Data I/O. For more information about Data I/O, please visit: www.dataio.com   Today's episode is sponsored by: Socialsuite takes the complexity out of Environmental, Social, and Governance or ESG reporting. Socialsuite helps organizations to measure, monitor and report on their progress to create value through ESG in order to raise capital, improve brand and reputation, as well as mitigate risk. Socialsuite’s software platform makes ESG reporting fast, simple and affordable. Companies can start building a baseline report in under 60 minutes and start reporting publicly within 30 days. Start your ESG journey - today. Visit https://www.socialsuitehq.com/ to learn more. This podcast was recorded and is being made available by SNN, Inc. (together with its affiliates and its and their employees, “SNN”) solely for informational purposes. SNN is not providing or undertaking to provide any financial, economic, legal, accounting, tax, or other advice in or by virtue of this podcast. 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