Data Informs the Economic Story of Cattle Production

Kylee Sickler interviews Lori Maude, previously the communications director for the American Gelbvieh Association for 12 years. Together they discuss marketing of a cattle operation. They discuss the role of data and the marketing and financial value in the data. Check out the latest MARC data on heterosis performance comparing 18 breeds of beef cattle in the US. Gelbvieh cows have a 22.7lb weaning advantage over the other breeds. In an industry where pounds pay, this can make all the difference.

Episode metadata supplied by the publisher feed · Published Nov 27, 2025

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Data Informs the Economic Story of Cattle Production

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This episode is 7 minutes long.

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This episode was published on November 27, 2025.

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