DATA INTELLIGENCE | Scade interesul publicului pentru influenceri? Ce spun datele

from UPGRADE 100 Podcasts · host UPGRADE 100 by Dragos Stanca

În această ediție de Upgrade 100 Live Talks Marian Hurducaș le-a avut invitate pe: Andreea Lupu, Strategy and Innovation Director @ Starcom și totodată Publicis Influence (pentru că Starcom face parte din grupul Publicis), și Rodica MIHALACHE, Data Intelligence LEAD @ Publicis Group România. Despre ce au vorbit și ce au analizat? Influencer marketing, dar pe baza studiului InfluenceMe 2023 făcut ce Starcom. Studiul este la a 5-a ediție și concluzia lui ar fi că numărul campaniilor cu influenceri crește exponențial, dar indicatorii de notoritetatea și eficiență scad". Studiul integral aici. Data Intelligence a fost lansat și este disponibil oficial de săptămâna trecută. Oamenii din industrie, dar și antreprenorii, au de acum acces gratuit la o serie de date care le pot ușura munca sau le pot facilita înțelegerea asupra industriile în care activează. Accesează dataintelligence.ro pentru mai multe detalii.

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This episode was published on October 19, 2023.

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