Data is a strategic asset with Chacasta Pritlove, Google Cloud

Welcome to the Interchange podcast, produced in association with Arcadis and hosted by Ayo Abbas.This podcast talks about how integrated transport infrastructure is the solution to achieving a more effective and decarbonised transport network. Chacasta Pritlove, Head of Transport, UK Public Sector from Google Cloud is our guest today. In this episode, we look at:Why data should be treated like any other critical infrastructure assetHow data is ultimately about creating the best experience for the customerWhy more transport modes should be sharing anonymised data to create a seamless passenger experience.The importance of having accessible data that people can easily interact with for more effective decision-making.Why we should be upskilling everyone in digital skills.Resources and linksGoogle CloudInterchangeThe Rail Delivery Group Rail MarketplaceMentioned in this episode:Have you got your ticket for Interchange?Interchange is taking place at Manchester Central on March 4/5. Make sure you've booked your free ticket.Book your ticket to Interchange 25