Data Isn’t Boring — How Matt & Andrew Make Analytics Fun (and Profitable)

In this episode of Inside Marketing with MarketSurge, I sit down with Matt and Andrew, co-founders and hosts of Digital After Dark—a podcast born from late-night chats on digital analytics, data strategy, and tech trends. What began as friendly war stories grew into a vibrant community where practitioners debate, share, and stay ahead of the digital curve.💡 What You’ll Learn:• The Origin Story of Digital After Dark – How late-night inspiration + an Adobe Summit podcast kit launched a show• Turning Data Into Dollars – Why your analytics can (and should) be a direct revenue driver• SMB Data Playbook – The three essential metrics every small or mid-sized business should be tracking first• What’s Next in Analytics – Exploring AI-powered insights, server-side tagging, identity resolution, and new privacy-driven strategies👉 Key Highlights:✅ From Banter to Community – How Matt & Andrew built a podcast more fun than data can’t-be✅ Simplify to Amplify – Why analytics setups are too often overengineered (and what that costs you)✅ Bootstrapping Analytics – Use GA4 & Tag Manager now, hire later—start collecting data today✅ Emerging Tech & Trends – AI chat queries, cookie-free tracking, and how government regulations are reshaping digital workflowsListen to Digital After Dark here:Official Website – digitalafterdark.com Digital After Dark+2Spreaker+2Spreaker+1RephonicSpreaker Podcast Page – Spreaker: Digital After Dark SpreakerSpotify, Apple, YouTube & more – Available across streaming platforms via Rephonic listings Rephonic📈 At MarketSurge, we help you turn tools into systems — and systems into growth. If you want automation that feels personal and performs like a team of 10, you’re in the right place.🧠 Want to talk strategy or see it in action?🎯 Book your 15-minute Value or Free Coffee Call:👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffeeUseful Links🌐 MarketSurge Website: https://marketsurge.io📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio🐦 X / Twitter: https://x.com/marketsurging🎙️ MarketSurge Podcast: https://marketsurge.transistor.fm/Digital After Dark (see links above)