Data Meets Culture: How to Move at the Speed of Trends

Marketing magic happens when data fuels creativity—but how do you strike the perfect balance? How do brands predict trends before they fade? And what’s the secret to crafting high-performing campaigns that actually convert?To break it all down, I’m joined by Scott Frost, a marketing powerhouse with 15+ years of experience across agencies, brands, and partners—including Adidas, Chubbies, and Solo Brands. Now leading consumer analytics at Eli Lilly, Scott has mastered the art of moving at the speed of culture, using data to drive both brand building and performance marketing.In this episode, we’ll uncover:✔️ The secret formula for high-impact campaigns✔️ How brands can stay ahead of trends before they disappear✔️ The biggest mistakes companies make when mixing creativity with data