Data Mining: Den Kunden kennen lernen

from marketing-BÖRSE Podcast · host Andrea Ahlemeyer-Stubbe

Dieser Vortrag gibt einen kurzen Überblick über die häufigsten Methoden und Anwendungsgebiete des Data Mining. Er beschreibt außerdem den Gesamtprozess, der notwendig ist um Rohdaten in verwend- und interpretierbare neue Erkenntnisse zu verwandeln. Zielgruppe: Entscheider und Mitarbeiter aus Marketing, Vertrieb und Controlling.

Episode metadata supplied by the publisher feed · Published Feb 10, 2012

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