Data Privacy in the Evolving Advertising Landscape

Ana Milicevic is the Co-founder and Principal of Sparrow Advisers, a boutique management consultancy that helps marketers and C-suite executives generate and grow revenue through product, strategy, services, sales, and marketing consulting. Ana is a pioneer in digital data management and has years of experience in adtech, martech, and product strategy. Earlier in her career, she held key leadership roles in media and entertainment startups in both Europe and the United States. In addition to her work at Sparrow Advisers, Ana is a frequent speaker on topics of big data, cross-channel marketing analytics, the future of media and advertising, and more.  In this episode… As digital advertising continues to evolve, companies need to stay savvy in order to maintain data privacy and security standards. But, with so many different privacy laws and regulations coming into play, how do you know the best path forward? Currently, the US is taking a fractured approach to privacy and security, with different states passing their own laws. This can make compliance a nightmare for companies that are also trying to navigate a post-cookie advertising landscape. While the ideal solution may still be years away, there are some actions companies can take now to overcome current challenges and prepare for the data-driven future.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Ana Milicevic, the Co-founder and Principal of Sparrow Advisers, to discuss data privacy in the evolving advertising landscape. Ana talks about navigating the post-cookie world, why it's important to focus on data usage rights, and how to improve your email hygiene. She also shares her thoughts on the US data privacy laws and regulations. Stay tuned.