Data Rich, Insight Poor? Rebecca Whitney Explains How to Fix It

In this episode of the Future Proof Podcast, host Brian engages with Rebecca Whitney, founder of Advisory 9, to discuss the evolving landscape of B2B and SaaS businesses. They explore the challenges companies face in utilizing data effectively, the complexities of modern marketing, and the critical role of AI in driving growth. Rebecca shares her insights on scaling businesses, the importance of change management, and how empowering teams can lead to better outcomes. The conversation emphasizes the need for strategic planning and prioritization in achieving business goals, while also addressing the hype surrounding AI and its practical applications.https://valeogrowth.com/