Data Scientist Raises $4.4M to Scale Micro-influencer Campaigns

Lionize, a New York-based SaaS leader in the influencer marketing industry announced that it secured a $3 million seed investment. The round was led by St. Louis-based Cultivation Capital, with participation by ScOp Venture Capital, a Santa Barbara-based firm managed by DoubleClick founder Kevin O’Connor. I spoke with Chris Buetti, co-founder and CEO of Lionize. He is a data scientist turned SaaS founder. The initial concept of Lionize started as an interview project. Chris learned the hard way through his agency that scaling micro-influencers campaigns is hard. Founded 2018 Team size of 15 North of 1M ARR 4.4M raised to date Chris wished he know more about the due diligence process When fundraising, try to get past the junior guys to the partners Chris Buetti’s LinkedIn Lionize fundraising story