Data Sources Commonly Used in Big Data & Analytics

Learning to become a data-fluent market researcher? A good first step is learning about common data sources. In market research, we commonly use data collected from surveys, focus groups, social listening and more. But what about our colleagues on the "big data" and analytics side? What data sources do they use? At the highest level, we can talk about 5 categories of data. In this conversation, we identify common data sources and share some examples of how companies use them to generate customer insights.